Performance & advertising
A Google PageSpeed 100/100 site
lowers your Google Ads costs
Are you overpaying for your Google Ads clicks? It may not be your budget or keywords — it's your site. Here's why a fast site is the most profitable lever in your ad strategy.
Quality Score: the secret rating that sets your prices
Google assigns a Quality Score from 1 to 10 to every keyword. That score directly determines how much you pay per click and where your ad shows.
A Quality Score of 10 can cut your CPC by 50% compared to the auction average. A score of 1 multiplies it by 4. The difference between a good and a bad score is thousands of euros per year.
The 3 pillars of Quality Score
Google evaluates 3 criteria:
- Landing page experience — Speed, mobile usability, content relevance. That's where our sites make the difference.
- Ad relevance — Match between ad copy and targeted keywords.
- Expected CTR — Likelihood that users click your ad.
Pillar one depends directly on the technical quality of your site. That's exactly our specialty.
What Google measures on your landing page
Google looks beyond your content. It analyses the technical performance of your page:
- Largest Contentful Paint (LCP) — Our sites: < 1.5s (Google threshold: 2.5s)
- Interaction to Next Paint (INP) — Our sites: < 50ms (threshold: 200ms)
- Cumulative Layout Shift (CLS) — Our sites: 0 (threshold: 0.1)
- Mobile compatibility — Responsive, touch targets ≥ 48px
- HTTPS & security — SSL, no mixed content
- No intrusive interstitials — No blocking pop-ups
A Google PageSpeed 100/100 site ticks every box. Google sees it and rewards you.
The concrete impact on your campaigns
A Quality Score of 10 halves your CPC vs the auction average.
Your Ad Rank rises mechanically with a better score.
Better-positioned ads appear more often.
Why WordPress costs you more in advertising
An average WordPress site scores between 30 and 60 on Google PageSpeed performance. Reasons:
- Massive JavaScript — jQuery, plugins, page builders: 2-5 MB of scripts
- Slow server queries — MySQL DB hit on every visit
- External resources — Google Fonts, CDNs, analytics, trackers
- Unoptimised plugins — Contact Form 7, WooCommerce, Elementor
Result: Google downgrades the landing page experience, Quality Score drops, and each click costs more.
What our Astro sites change
- Zero unnecessary JavaScript — Pure HTML
- No database — Pre-generated pages
- AVIF + WebP images — 10× lighter than JPEG
- Brotli compression
- Zero external resources — All local
- Google PageSpeed 100/100 systematic
Google receives an ultra-fast, secure, mobile-friendly, tracker-free page. Your Quality Score climbs, your CPCs drop.
A concrete example
Suppose you target the keyword "Briançon restaurant" with an average CPC of €1.50:
Same budget, 3× more visitors. Site performance multiplies ad ROI.
Beyond CPC: conversion rate
A fast site doesn't just cut costs — it converts better. Google has shown that one extra second of load time causes:
- -20% conversions on mobile
- +32% bounce rate from 1s to 3s
- -7% conversions per extra second
With an Altilink site loading under one second, every paid click is more likely to become a customer.
SoberCloud hosting: the final piece
Performance does not stop at the code. Our SoberCloud hosting in Briançon completes the equation:
- Minimal latency — French servers
- Pre-generated compression
- Immutable cache — 1-year cache
- TLS 1.3
Stop overpaying your Google Ads clicks
A Google PageSpeed 100/100 site is the most profitable investment for your ad campaigns. Let's talk.